In a landscape where Reformer Pilates studios are opening at pace, defining a clear brand identity has quietly become one of the most important parts of running a successful studio. It’s no longer just about great classes or beautiful interiors. People choose studios that feel considered, consistent and confident in who they are. Your brand is the thread that ties all of that together.

If you were handed a £50,000 loan tomorrow, what business would you start? According to ChatGPT, the top contenders in the UK right now are pet care services, food trucks, handymen, and e-commerce. But in fifth place — and perhaps most surprisingly — sits the wellness or niche fitness studio.

At ReformerPilates.com, we’re building more than just a platform. We’re creating a network that brings together the best people, brands and businesses across the Reformer Pilates world. Our goal is simple: to help studio owners, instructors and enthusiasts connect, learn and grow together.

In the UK, reformer Pilates instructors typically earn £18 to £50 per hour, with an average of £29.04 per hour. In London, rates are higher at around £33.86 per hour. Experienced instructors can charge £40-£60 per hour. In the US, Pilates instructors earn between $20 and $70 per hour, with an average annual salary of approximately $72,916. Location, experience, and specialisation significantly impact earnings in both countries.

Reformer Pilates is generally safe during pregnancy when practised correctly. It offers physical benefits like improved posture, core stability, and circulation, as well as mental benefits such as stress reduction and body awareness. However, it's crucial to consult a healthcare provider and avoid exercises that apply pressure on the stomach. Proper modifications can help pregnant women enjoy these benefits safely.

Starting a Pilates studio involves finding the right location, creating a comprehensive business plan, setting up a welcoming environment, implementing effective marketing strategies, optimising operations for profitability, and scaling the business over time. Each step is crucial for establishing a successful and sustainable Pilates studio.

Hey Reformer Pilates pros! Have you ever thought about sharing your unique style and expertise with...

Hey Reformer Pilates pros! Have you ever thought about sharing your unique style and expertise with...